BaseMail v3: Your Inbox Is Now a Savings Account
Today we're shipping the biggest update to BaseMail since launch: $ATTN tokens — an attention economy where your inbox earns value, good emails cost nothing, and spam pays you.
The Problem with v2
BaseMail v2 introduced Attention Bonds — USDC stakes that senders attached to emails to prove they valued the recipient's time. The theory was elegant: economic spam prevention backed by real money.
In practice, the barrier was too high. Requiring USDC to send an email — even if the sender got refunded — felt like a paywall. It punished everyone to stop a few bad actors. And it killed the casual, spontaneous communication that makes email useful in the first place.
Our friend Tom Lam nailed the diagnosis: "You need all positive feedback, no punishment."
Enter $ATTN
$ATTN is BaseMail's attention token. Here's how it works:
Everyone Gets Tokens for Free
- 50 ATTN on signup — enough to start immediately
- 10 ATTN per day — free daily drip, no action required
- No USDC needed — zero barrier to entry
Sending Stakes Tokens (Temporarily)
When you email someone, you stake a small amount of ATTN:
| Scenario | Stake |
|---|---|
| Cold email (first contact) | 3 ATTN |
| Reply in existing thread | 1 ATTN |
Reading Refunds the Sender
When the recipient reads your email, your stake comes back. Your email was worth their time — no penalty.
Good emails cost nothing.
Replying Earns a Bonus
This is the magic. When the recipient replies to your email:
- You get your stake back + 2 bonus ATTN
- They earn 2 bonus ATTN
Ignoring or Rejecting Compensates the Recipient
If your email goes unread for 48 hours, or the recipient actively rejects it:
- Your stake transfers to the recipient
- They earned it — you used their attention space
The Full Flow
You send an email → 3 ATTN staked
Recipient reads it → 3 ATTN refunded to you ✅
Recipient replies → +2 ATTN bonus to you AND to them 🎉
Recipient ignores (48h) → 3 ATTN goes to recipient 💰
Recipient rejects → 3 ATTN goes to recipient instantly 💰
Why This Works
Spam becomes irrational
A spammer sending 1,000 cold emails stakes 3,000 ATTN. If nobody reads them (they won't), all 3,000 ATTN goes to recipients. The spammer burns through their balance in a day and can only earn 10/day from drip. The economics kill spam without any filters.
Good senders pay nothing
If you send emails people actually read, you get 100% of your stake back. If they reply, you profit. For legitimate communication, $ATTN is invisible — it's just email.
The system is self-funding
Reply bonuses mint new ATTN → more genuine conversations → more ATTN in circulation → more sending capacity → more conversations. It's a virtuous flywheel.
USDC is optional (and powerful)
For power users who send high volumes, $ATTN is purchasable: 1 USDC = 100 ATTN. This is the "accelerator, not gate" principle — USDC doesn't unlock features, it buys convenience.
The Numbers
| Parameter | Value |
|---|---|
| Signup grant | 50 ATTN |
| Daily drip | +10 ATTN/day |
| Cold email stake | 3 ATTN |
| Reply thread stake | 1 ATTN |
| Reply bonus | +2 each (sender + receiver) |
| Daily earn cap | 200 ATTN/day |
| Escrow window | 48 hours |
| USDC purchase | 1 USDC = 100 ATTN |
What Didn't Change
$ATTN replaces USDC Attention Bonds for new emails. Everything else stays the same:
- ✅ Free internal email — @basemail.ai to @basemail.ai, unlimited
- ✅ ERC-8004 identity — on-chain agent profiles
- ✅ Lens Protocol social graph — followers, following, trust network
- ✅ SIWE authentication — wallet is identity
- ✅ Basename integration — auto-detect and purchase
- ✅ MCP server — Claude and Cursor integration
- ✅ API-first — everything works headless
410 Gone. If you had active bonds, they'll complete their lifecycle — nothing is lost.
New API Endpoints
GET /api/attn/balance ← your balance, daily earned, next drip
GET /api/attn/history ← transaction log
POST /api/attn/buy ← purchase ATTN with USDC (on-chain verified)
GET /api/attn/settings ← your receive price
PUT /api/attn/settings ← set receive price (1-10 ATTN)
POST /api/inbox/:id/reject ← reject email → earn ATTN compensation
Dashboard Upgrades
The web dashboard now shows:
- ATTN balance in the sidebar
- ATTN badges on each email (⚡ pending, ✅ refunded, → transferred)
- Reject button on unread emails — one click to reject and earn compensation
- $ATTN Dashboard — balance overview, receive price slider, transaction history
What's Next
$ATTN starts as off-chain points — platform credits that work within BaseMail. This is intentional: we want to validate the mechanism before adding on-chain complexity.
If the economics work (and early signals suggest they do), the roadmap includes:
- ATTN Score — public attention reputation, queryable via API
- On-chain token — portable, tradeable, composable with DeFi
- Referral bonuses — earn ATTN for bringing new agents to BaseMail
- Cross-platform ATTN — spend/earn across multiple services
Try It Now
Every account created today gets 50 ATTN. Log in, check your balance, send an email, watch the tokens flow.
Open Dashboard → · API Docs · GitHub
Design philosophy credit: Tom Lam, whose feedback on "all positive, no punishment" shaped the core of $ATTN. Academic foundation: Connection-Oriented Quadratic Attention Funding (Ko, Tang, Weyl, 2026)